Tips from the Nearsighted

Every marketing and packaging team should really have at least one nearsighted member who reviews all materials without corrective eyewear. This realization is brought to you by me noticing that if I see the word "Terrific!" on a DVD cover while not wearing my glasses, it looks like it might say "Terrible!", which is not the message you want to transmit, I think.

2008.05.15 at 10:00am EDT