That's not cool

So, if you use Google to do a search of my blog for "world war z", that is, you enter "world war z" in the Google search box, you get two results. One result is the archive index, since it shows the title of a blog post I made reviewing the book, and the other is the actual blog post. So far, so good.

If you use the Google search box at the top of the archive index to do a search for "world war z", you should get the same results, right? Unfortunately, you don't. You get the same two results as #1 and #2, but you get a third result that is a link to the book on sale at Amazon. (Here's a screen capture.) No link to Amazon appears in that blog post. It's basically an ad inserted into the page as a search result.

I don't object to Google putting ads on search result pages, especially when they are providing a valuable service to my blog and my readers, but why isn't this marked as an ad? It appears in the site search results, which implies it's a page on my site! This is fundamentally dishonest. Google is beginnning to seriously suck.

2010.07.23 at 12:00pm EDT